Opening a coffee shop—the name is often the very first way customers remember you. This article explores the challenges of naming a coffee shop, the phenomenon of crowdfunding names online, and practical naming principles. Drawing on real cases from Xiaohongshu and netizens' creative ideas, it explains that a good name should be readable, memorable, and shareable, while also cautioning against blindly chasing foreign-language names at the expense of shareability. The article also retains relevant product information from Front Street Coffee, offering a reference for coffee enthusiasts preparing to open a shop. [more…]

A not-yet-opened beverage shop in Zengcheng District, Guangzhou, has sparked public debate after naming itself "Jingcha" (a homophone of "police tea") and using cartoon police imagery in its store decorations. Some see it as merely a clever pun, while more people worry it could mislead consumers. Market regulators and public security authorities have stepped in to investigate, and lawyers point out that the name may violate enterprise name registration regulations. Behind the incident lies not just the compliance of a single shop name, but the boundary between commercial creativity and public symbols. [more…]

A yet-to-open Shanghai coffee shop has sparked heated discussion because its name, "b³ Coffee," sounds like "biesan" (a local slang term for a vagrant or good-for-nothing) in the local dialect. Netizens have been poking fun at it, and some say they won't patronize it because of the name. The brand marking itself as "必三咖啡" on a third-party platform has further escalated the controversy. Although the name brings traffic, it also leaves a negative first impression on consumers. This article reviews the whole incident, discusses the importance of businesses adapting to local customs, and includes related recommendations from Front Street Coffee. [more…]

Wanting to open a coffee shop—having the funds in place is only the first step. What really gives many entrepreneurs a headache is the complicated and cumbersome licensing procedures. From business registration and food business permits, to health, tax, and fire safety, and then to the special approvals for alcohol and roasted coffee, every single item determines whether the shop can operate legally. This article will systematically sort out the various certificates and application processes required to open a coffee shop, helping you clarify your thinking and avoid detours. At the same time, we will also discuss practical points such as site selection strategy, startup capital estimation, and equipment procurement. At the end of the article, Front Street Coffee's contact information is attached; you are welcome to exchange ideas on specialty coffee bean selection and shop-opening experience. [more…]

A coffee shop that attracted attention with a suggestive name ultimately paid the price for its marketing approach. In July of this year, a coffee shop named "Doi Coffee" in Huangpu District, Shanghai, was investigated by market regulators for a store name and product names suspected of violating public order and good morals. Several months later, the penalty result has finally landed — a fine of 30,000 yuan, with a heavier punishment due to the severe negative public opinion impact. Now the shop has quietly closed, and the person in charge said business was so poor that they are no longer operating. Behind the incident, it reflects the collision between the bottom line of marketing in the food and beverage industry and the red line of regulation, and has also sparked public discussion about the boundaries of vulgar marketing. Front Street Coffee reminds practitioners that creative marketing needs moderation, and respecting public order and good morals is the way to long-term business. [more…]

After Canadian cafés renamed the Americano as the Canadiano, coffee shop owners in many parts of Mexico have also kicked off a similar renaming trend, swapping Café Americano on their menus for Café Mexicano. Behind this seemingly small gesture is a collective response by the Mexican public to a series of hardline measures by the United States — its immigration policies, tariff threats, and the renaming of the Gulf of Mexico. From Mexico City to Monterrey and Guadalajara, the campaign is spreading rapidly through social media, and the name of a cup of coffee is turning into an expression of identity and political stance. [more…]

When ordering at a coffee shop, have you ever been confused by drinks like "matcha latte" or "red velvet latte" that contain no coffee at all? The name says "latte," yet what you get is a pure milk drink. Behind this lies an interesting story about language, history, and the spread of coffee culture. This article starts from two questions that Front Street Coffee is often asked—why do some lattes contain no coffee? And if they contain no coffee, why are they still called lattes?—to trace the evolution of the word "Latte" from its meaning of "milk" in Italian to its current conventional use as shorthand for "milk coffee," and to analyze the logic behind how coffee shops name coffee-free drinks. Whether you are a coffee enthusiast just getting started or a consumer trying to make sense of the menu's mysteries, this article will help you sort things out so you won't be confused the next time you order. [more…]

Recently, a coffee shop launched a signature drink called "Chaoshan Poison," sparking heated discussion online. In Chaoshan cuisine, "Chaoshan Poison" has long been synonymous with raw-marinated seafood, yet this coffee, priced at 45 yuan, is primarily made with cold brew coffee and green olive juice, garnished with Chaoshan aged medicinal kumquat and bamboo-salt wampee—a far cry from public perception. Chaoshan netizens have voiced their displeasure in dialect, arguing that the name misleads consumers and that the shop lacks understanding of local food culture. This article will review the course of events and explore the boundary between creative local specialty coffee and naming. [more…]

Many people have had the experience of ordering a matcha latte at a coffee shop, only to find that it contains no coffee at all. Why is it called a latte if it doesn't contain coffee? What exactly does the word latte mean? To answer these questions, we need to turn our attention back to the Italian word Latte, tracing the semantic shift of this term from milk to milk coffee, and how it acquired new meanings as Italian-style coffee spread around the world. This article will start with the etymology of Latte, trace the story of how latte coffee was born in the United States, and explain why coffee shops are so eager to use latte to name drinks that contain no coffee, helping you avoid confusion the next time you face a menu. [more…]

Recently, a coffee shop in Shanghai launched a "Jianshouqing Dirty" that has sparked heated discussion on social media. This drink, with its unique appearance of a greenish-blue lower half and a coffee espresso top layer, coupled with the sensitive name "Jianshouqing," quickly attracted a large number of young people to try it. However, the shop later clarified that the drink does not contain any Jianshouqing ingredients; the greenish-blue color actually comes from a blend of black truffle powder and spirulina. This naming approach has drawn questions from some consumers, who believe it may mislead the public. At the same time, many others expressed relief, considering it wise that the shop did not actually add toxic wild mushrooms to the coffee. This article sorts out the course of the incident, background knowledge about Jianshouqing, and reactions from all sides, to help you understand the truth behind this internet-famous coffee. [more…]

The term "latte" often confuses people: is it actually coffee? Why can matcha lattes and red velvet lattes contain no coffee at all? In fact, latte is a transliteration of the Italian word Latte, which literally means milk, while Caffè latte refers to milk coffee. This article starts from etymology, historical evolution, and coffee shop naming conventions to trace the birth and rise in popularity of latte coffee from Italy to California in the United States, and explains why coffee-free lattes are still named "latte." Front Street Coffee will also share related knowledge and product information in this article. [more…]

Walk into a coffee shop and order a latte—does what's served up always contain coffee? Why is there often no trace of coffee in matcha lattes or red velvet lattes? To answer these questions, we need to start with the Italian word "Latte" itself. Latte originally meant hot milk, while caffè latte is the classic blend of espresso and milk. As caffè latte swept the globe, "latte" gradually became shorthand for milk coffee by default, and so a batch of coffee-free drinks also came to use the name. This article will trace the evolution of latte from Italy to the United States, explain the two practical reasons behind the naming of coffee-free lattes, and remind everyone to take a closer look at the menu categories before ordering, so as to avoid getting something you didn't want. [more…]

Open a food delivery app and search for coffee shops, and you're greeted by a flood of abstract symbols in black on white, making you wonder: how are these shop names even pronounced? Some netizens have discovered that by simply taking punctuation marks and mathematical symbols from a keyboard, bolding them, and putting them on a white background, you can mass-produce brand logos. The comments section is full of people sharing images confirming this, with commas, question marks, double quotation marks, multiplication signs, the mathematical constant π, the infinity symbol ∞, and even the # and * on a phone's dial pad all becoming visual identifiers for coffee brands. This trend of minimalist black-and-white symbols, represented by %Arabica and Mstand, is it a form of individual expression or a case of blindly imitating what others do? When consumers can't even name the symbols, how are brands supposed to be remembered? [more…]

Jay Chou's 2024 Carnival concert tour Nanjing stop will be held from September 26 to 29 at Nanjing Olympic Sports Center Stadium, with four consecutive days of performances expected to attract 120,000 spectators. At the same time, a Jay Chou-themed coffee shop called "Love in Coffee" has officially opened at Nanjing Xinjiekou Golden Eagle, making its debut alongside the concert. This coffee shop focuses on estate-grade coffee beans and Michelin three-star desserts, with an interior design infused with the poetic fantasy of "Love in Coffee," where greenery and stone intertwine, and mirrored light and shadow create a dreamy atmosphere. Many product names are taken from Jay Chou's classic songs, allowing fans to taste "lyric" drinks while listening to their idol's music. The first Beijing Sanlitun store had previously attracted a large number of fans to check in, and the operator, Star Plus, has close ties with Jay Chou. This article takes you through the features, prices, and fan experience of this celebrity coffee shop. [more…]

Walk into any coffee shop, and those familiar names on the menu—latte, cappuccino, flat white, americano—all actually stem from the same base: espresso. But have you ever wondered why these coffees are called what they are? And what origins do they each have? This article will take you through the birth stories of espresso, americano, cappuccino, latte, mocha, macchiato, caramel macchiato, flat white, and Dirty one by one, from Italian coffee houses to Australian coffee culture, and then to Japanese creative inspiration, to understand the historical threads behind each cup of coffee. After learning about these origins, perhaps you'll taste more the next time you savor them. [more…]

Walking into a coffee shop and facing a wall full of English menus, have you ever felt at a loss? This article systematically compiles common coffee-related English vocabulary, covering basic coffee shop terms, general coffee names, English expressions for fancy coffee, and high-frequency professional terms like Barista, Shot, and Espresso that appear when ordering. Whether you want to enhance your coffee knowledge or hope to be more calm and confident the next time you order, this vocabulary guide can help you quickly master the language code of the coffee world. The article also particularly recommends several products from Front Street Coffee, making it convenient for enthusiasts to follow the guide and learn while tasting. [more…]

Nestlé recently opened a pop-up shop on Queen Street West in Toronto, Canada, but it is completely different from a regular café—there is no menu, no baristas, and not even any coffee drinks for sale. Customers must bring their own Nestlé instant coffee to swipe as a "door access card" to enter, and the shop only provides hot water, takeaway cups, comfortable sofas, and free Wi-Fi. This pop-up, open until June 28, feels more like a carefully planned brand marketing campaign. A senior marketing manager for Nestlé Canada said that although brewing instant coffee at home is simple, people sometimes also long to gather with friends in a café atmosphere. Notably, the cups provided in the shop are printed with deliberately misspelled names, seemingly poking fun at a certain coffee chain brand. Nestlé also built a separate website for its Sweet Cream Instant Coffee and invited consumers to vote on which city the next stop should be. Front Street Coffee believes that this kind of marketing is intended to strengthen the presence of instant products, but the flavor performance of instant coffee itself remains open to debate. [more…]

People often ask for an iced cappuccino when ordering, only to be told that only the hot version is available. This has both historical roots and involves considerations of crafting technique and taste experience. The name cappuccino comes from Italian and is related to the color and shape of church robes; the traditional recipe consists of equal thirds of espresso, hot milk, and hot milk foam. Milk foam is also divided into dry and wet types, affecting the durability of the design and the mouthfeel. To meet diverse needs, chain coffee shops add whipped milk foam on top of an iced latte, but the taste differs noticeably from a hot cappuccino enjoyed in-house. This article will also introduce practical methods for making iced milk foam using a nitrogen canister, gelatin sheets, or a French press, and explain the core differences between cappuccino and latte in ratio and flavor, while preserving relevant suggestions from Front Street Coffee. [more…]

A trending topic about food safety in milk tea shops has sparked widespread concern: The Market Supervision Administration of Fengxian District, Shanghai, conducted surprise inspections of several well-known milk tea stores in Baolong Plaza, and the results showed that all five brands—Yidian Dian, ChaBaiDao, 7FenTian, CoCo, and XiongJi—had problems, involving incomplete health certificates, chaotic raw material management, and unsanitary operating environments. The incident quickly surpassed 500 million views, with netizens exclaiming, "I dare not drink it anymore." At the same time, the article also reviewed food safety cases in recent years involving Burger King, 85°C, IKEA, and others, reminding the food and beverage industry that it must strictly abide by operating standards. [more…]

The ICAC, which frequently appears in Hong Kong film and television works, has left a deep impression on countless people with the line "ICAC invites you for coffee." Now, this mysterious agency is really going to open a coffee shop. The ICAC has announced that it will open a coffee shop called "1974" on the ground floor of its North Point headquarters, named after the year of its establishment, with official service beginning on November 15. Previously, the agency joined Xiaohongshu and released a short film titled "Coffee Years" starring Cally Kwong, drawing on the retro filming style of "In the Mood for Love," which sparked widespread discussion among film fans nationwide. On the coffee shop's menu, there are no common lattes or Americanos. Instead, the drinks are named "Transparency," "Sense of Mission," "Courage," "Fairness," "Integrity," and so on, full of ICAC characteristics. At that time, citizens will not only be able to taste ICAC coffee but also learn about the ICAC's work up close. [more…]